#015: Hemant's journey into the marketing agencies began with a personal struggle. Having faced challenges while working with agencies that lacked transparency, Hemant was determined to change the status quo. His experience on the brand side, coupled with the frustration of not receiving crucial information from agencies, fueled his passion for implementing a more transparent approach. He recognized the need to provide clients with data-driven insights and make the entire process more accessible. This realization became the cornerstone of his mission to revolutionize the way marketing agencies operate. Through his own experiences, Hemant understood the pivotal role transparency plays in building trust and fostering successful partnerships. This realization not only shaped his approach but also inspired him to introduce a new standard of openness and honesty in the marketing industry.

Show Notes with Timestamps:
00:00:00 - What makes Digicom different?
00:02:11 - Why do agencies want to hide what they do?
00:04:18 - Step-by-step process of acquiring new customers
00:07:42 - The most effective tactic for acquiring new customers
00:13:19 - Developing and executing email campaigns
00:14:25 - Driving Sales through Email Segmentation
00:17:11 - Content-Based Campaigns for Education
00:19:15 - Leveraging Publications for Ads
00:22:12 - Importance of Attribution for Ad Performance
00:25:05 - Custom Modeling for Marketing Goals
00:29:53 - User Experience and Sales Conversion
00:30:33 - Qualitative Analysis Tools
00:32:09 - Data Visualization Tools
00:32:49 - Future of Marketing
00:36:41 - Community Launch

Hemant Varshney's Link:
Website: digicom.io
LinkedIn: hvarshney

Dylan's Links:

• 🎙️Podcast: BusinessConfessionsPod
• 📽️YouTube: @BizConfessions
• 📷Instagram: DylanWillx
• Linked-In: /dylan-williams

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Past Guests: Chandler Saine, Daniel Martinez, Stratton Brown, Lee Maasen, Nico Lagan, Daniel Roman,Tim Branyan, David Van Beekum, Nick Hutchison, Deirdre Tshein, Sanchez Zehcnas, Christina Lopez, Keigan Carthy, Hemant Varshney, Taniela Fiefia, Jennifer Blake, Nicki Sciberras, John Chan